Customer Service / SEO / Webmaster / QA at ObservePoint | December 2010 - Present

• What I've Loved:
  • Helping build a new company
  • Working with two three kick butt engineers
  • Being around people who "get it" and who see the world through an abundance lense, not scarcity
  • Helping auditing millions of webpages for analytics tagging accuracy
• What I'm Doing:
  • Managing all customer service and technical support for our company
  • Assisting in sales as a technical sales engineer
  • Helping mangage and test software iterations
  • Managing and optmiziing www.observepoint.com
  • Key clients include HP, Nielsen, Trendmicro, Turner Broadcasting, Myspace and DaveRamsey.com

Team Lead / Senior SEO Analyst / Analytics Fanatic at OrangeSoda.com | April 2008 - Dec. 2010

• What I Loved:
  • Helping build a new company
  • Working on a lot of different websites in different industries
  • Being part of the SEO nerd heard!
  • Being the go to guy for anything that needs to get done
  • Teaching a weekly Google Analytics class
  • Teaching a Drupal class
  • Mike's Beatles iTunes Library!
• What I Learned:
  • How to manage SEO for over $2,400,000 in annual client spend
  • How to consult both enterprise and small businesses about their online marketing, usability and analytics
  • How a start-up company works
  • How to be very flexible (my role/duties have changed a lot in 2.5 years)
• What I Did:
  • Analyzing 100's of websites for SEO and conversion ability
  • Planning, overseeing and executing SEO work
  • Research and plan new products and solutions
  • Respected as the go to for all CSS, HTML, Analytics and SEO questions

• Extra Projects:
  • Built an internal website for SEO and Account Management for question and answers
  • Built a tool to streamline and codify our the SEO analysis and scheduling process
  • Created a Google Analytics test prep class

• Sample Client List: Scholastic Teacher Store, Nero, RE/MAX

CTO / CFO at HugaMonkey.com | August 2004 - July 2010

• What I Loved:
  • Seeing a new brand and product come to life
  • Shipping a product all over the world
  • Being the architect of the company’s future
  • Inventing a new search term “hugamonkey”
  • Running A/B tests!
• What I Learned:
  • Having a great team is critical to the success of any business
  • Business is about negotiation, negotiation, negotiation
  • Drupal CMS
• What I Did:
  • Pretty much everything along with my business partner Dylan Higginbotham.
  • Using quality SEO secured 98 top 10 search positions on Google and 364 in the top 50, yeah!
  • Through conversion testing improved conversion rate by 97.8% from 2008 to 2009
  • Took a small $4,000 loan and turned it into a $80,000 year business in my spare time

Business Analytics Consultant at Omniture | August 2007 - April 2008

• What I Loved:
  • Helping businesses understand their web marketing data
  • Teaching clients how to use Omniture’s tools
  • Being on the internal beta test team for SiteCatalyst 14
  • Evaluating A/B and Multivariate split tests
• What I Learned:
  • SiteCatalyst, Omniture Discover, Omniture DataWarehouse
  • More cohesive and in-depth web analytics
  • Project management cycles
• What I Did:
  • Analyzed client web analytics data
  • Instructed clients on the proper use of Omniture’s tools and general web marketing principles
• Extra Projects:
  • Worked with the Drupal CMS community in the planning and testing of a SiteCatalyst module for Drupal and Ubercart
  • Quickly became depended on by my team to beautify nearly all Excel and Powerpoint reports
• Sample Client List: Sprint, Canadian National Railways, Cancer Treatment Centers of America

Personal Financial Representative at Allstate | August 2004 - August 2007

• What I Loved:
  • Giving financial seminars
  • Gaining a strong understanding of markets, investments and insurance
• What I Learned:
  • How to plan and execute top-notch financial seminars
  • Wow stocks, options and mutual funds work
  • That I HATE cold calling, and so does everybody else
• What I Did:
  • Held seminars
  • Counseled with new and existing clientele regarding their financial decisions

Owner of OneCraftyMama.com | May 2003 - July 2005

• What I Loved:
  • Working with my wife
  • Dominating our product niche
• What I Learned:
  • How to successfully build, market and sell scrapbooking supplies
  • How to sell girly stuff and still be a manly man
• What I Did: Everything!

IT Super Geek at The University of Utah, Department of Human Genetics | April 2000 - August 2004

• What I Loved:
  • Being a super geek
  • Being the go to for all networking planning and implementation
  • Working with a lot of different post docs, faculty and research teams
  • Seeing my network plan come to life
• What I Learned:
  • How a network works
  • How websites work
  • How to provide top-quality customer service (thanks Rick Haycock)
• What I Did:
  • First line customer tech support
  • Linux/Windows Server admin
  • Network junky
  • Built websites

Helpful Hardware Man / Paint Department Manager at Hurst Ace Hardware | July 1995 - March 2000

• What I Loved:
  • Actually being the “helpful hardware man” not just a grumpy old guy that needed golf money
  • Helping people fix stuff
  • Shocking people with my knowledge of how to fix stuff and where to find it
  • Managing a $600,000 per year department, for a 1^st year college student this was huge
• What I Learned:
  • How to cut keys
  • How to merchandise a retail store
  • How to work with all kinds of people
  • How to plan and manage inventory ordering
• What I Did:
  • Helped people fix problems
  • Helped give a rooms new life
  • Stocked shelves
  • Ordered all paint department products
  • Pretty much any special project that needed done