Experience
- Search engine marketing (paid and organic / PPC and SEO) - 10 years
- Web analytics and conversion optimization (Google Analytics Certified) – 6 Years
- ROI Analysis, A/B and Multivariate testing - 4 Years
- Ecommerce design and optimization - 6 Years
- Web usability testing and evaluation - 3 Years
- Drupal Implementation - 3 Years and about 30 sites!
- Project Management - 2.5 Years
- Team Leadership - 2.5 Years
- Inbound Marketing Certified - 1 Year
Don't just take my word for it, have a look at what others have to say.
Enterprise SEO Team Lead / Senior SEO Analyst / Analytics Super-Guru / Team Trainer at OrangeSoda.com | April 2008 - Present
- What I've Loved:
- Helping build a new company
- Working on a lot of different websites in different industries
- Being part of the SEO nerd heard!
- Being the go to guy for anything that needs to get done
- Teaching a weekly Google Analytics class
- Teaching a Drupal class
- Mike's Beatles iTunes Library!
- What I've Learned:
- How to manage SEO for nearly $2,000,000 in annual client spend
- How to consult both enterprise and small businesses about their online marketing, usability and analytics
- How a start-up company works
- How to be very flexible (my role/duties have changed a lot in 2.5 years)
- What I'm Doing:
- Analyzing 100's of websites for SEO and conversion ability
- Planning, overseeing and executing SEO work
- Research and plan new products and solutions
- Respected as the go to for all CSS, HTML, Analytics and SEO questions
- Sample Client List: Scholastic Teacher Store, Nero, RE/MAX
CTO / CFO at HugaMonkey.com | August 2004 - July 2010
- What I Loved:
- Seeing a new brand and product come to life
- Shipping a product all over the world
- Being the architect of the company’s future
- Inventing a new search term “hugamonkey”
- Running A/B tests!
- What I Learned:
- Having a great team is critical to the success of any business
- Business is about negotiation, negotiation, negotiation
- Drupal CMS
- What I Did:
- Using SEO secured 31 top 10 search positions on Google and 265 in the top 50
- Through conversion testing improved conversion rate by 97.8% from 2008 to 2009
- Took a small $4,000 loan and turned it into a $80,000 year business in my spare time
Business Analytics Consultant at Omniture | August 2007 - April 2008
- What I Loved:
- Helping businesses understand their web marketing data
- Teaching clients how to use Omniture’s tools
- Being on the internal beta test team for SiteCatalyst 14
- Evaluating A/B and Multivariate split tests
- What I Learned:
- SiteCatalyst, Omniture Discover, Omniture DataWarehouse
- More cohesive and in-depth web analytics
- Project management cycles
- What I Did:
- Analyzed client web analytics data
- Instructed clients on the proper use of Omniture’s tools and general web marketing principles
- Sample Client List: Sprint, Canadian National Railways, Cancer Treatment Centers of America
Personal Financial Representative at Allstate | August 2004 - August 2007
- What I Loved:
- Giving financial seminars
- Gaining a strong understanding of markets, investments and insurance
- What I Learned:
- How to plan and execute top-notch financial seminars
- Wow stocks, options and mutual funds work
- That I HATE cold calling
- What I Did:
- Held seminars
- Counseled with new and existing clientele regarding their financial decisions
Owner of OneCraftyMama.com | May 2003 - July 2005
- What I Loved:
- Working with my wife
- Dominating our product niche
- What I Learned:
- How to successfully build, market and sell scrapbooking supplies
- How to sell girly stuff and still be a manly man
- What I Did: Everything!
IT Super Geek at The University of Utah, Department of Human Genetics | April 2000 - August 2004
- What I Loved:
- Being a super geek
- Being the go to for all networking planning and implementation
- Working with a lot of different post docs, faculty and research teams
- Seeing my network plan come to life
- What I Learned:
- How a network works
- How websites work
- How to provide top-quality customer service (thanks Rick Haycock)
- What I Did:
- First line customer tech support
- Linux/Windows Server admin
- Network junky
Helpful Hardware Man / Paint Department Manager at Hurst Ace Hardware | July 1995 - March 2000
- What I Loved:
- Actually being the “helpful hardware man” not just a grumpy old guy that needed golf money
- Helping people fix stuff
- Shocking people with my knowledge of how to fix stuff and where to find it
- Managing a $600,000 per year department, for a 1st year college student this was huge
- What I Learned:
- How to cut keys
- How to merchandise a retail store
- How to work with all kinds of people
- How to plan and manage inventory ordering
- What I Did:
- Helped people fix problems
- Helped give a rooms new life
- Stocked shelves
- Ordered all paint department products
- Pretty much any special project that needed done